Born from the concept ‘Force of Nature’ the aim of this project was to breath new life into Adidas’ existing Stella McCartney spaces. To bring the concept to life we choose to use use organic shapes, soft feminine colours mixed with raw materials to communicate Stella’s innovative and artistic brand identity. Inspired by McCartney’s commitment to sustainability the space includes several sustainable materials such as mycelium, OSB and aluminium foam to create unique palette for the space.
Role: Concept Development, Spatial Design