Feel the Squish at Adidas LDN.
An interactive experience to bring to life Adidas’ new ZX trainer, at their London Flagship store. Across two launch zones customers are invited ‘Feel the Squish’ the first space consists of a 360 display as well as a shareable selfie moment fully wrapped in squishable foam and fabric.
In the second space stands an oversized kinetic logo allowing customers to activate the squish using their foot.
Role: Concept Development, Spatial Design, Graphic Design, Artwork
