To hail the launch of Napapijri’s first Dubai store, the brief was to design a piece of art commemorating the brands newest endeavour. Maintaining the Fututewear aesthetic of the season the sculpture is informed by the collision of the future and the past that is evident in Dubai, taking visual cues from the native Desert Hyacinth the sculpture represents beauty and innovation erupting from a seemingly barren land.
Role: Concept Development, Spatial Design